60 Percent of College Graduates are Women
In a recent issue of Builder magazine, Editor in Chief Denise Dersin talks about the new face of housing. A recent report by real estate advisory firm RCLCO reveals that the role of women not only is...
View ArticleBeJane Helps Women Make Remodeling Decisions
Builder Homesite recently launched BeJane.com, a website designed to provide guidance, inspiration and encouragement to women as they tackle home projects. A fresh new look, enhanced content,...
View ArticleFemale-Focused Video Network Launches
Meredith Corporation has launched the Meredith Video Network, a first female-focused video network which includes video from popular womens’ publications: Parents, Family Circle, More and Fitness, to...
View ArticleHey Kids, Think Mom Isn’t Online?
Think again! A recent study by Child’s Play Communications show that mom is definitely online and engaged. And of the moms that are online, about one in four (23%) said they have purchased a children’s...
View ArticleWomen Connect with Online Video
She is definitely a fan of online video. According to Nielsen, consumption of online video in the U.S. is skyrocketing and much of this growth is led by women aged 25-44! Nielsen recently worked with...
View ArticleFemale DIY Revolution
Solve Five Common Household Problems From pink screwdrivers and mini toolboxes to a surge of female-targeted home improvement sites and guidebooks, the DIY revolution has arrived for U.S. women....
View ArticleMen and Women Use Social Media Differently
An article by Richard H. Levey for The Chief Marketer reports the results of an Empathica study. Guess what? Men and women use social media differently! Here’s the breakdown: Looking for information:...
View Article
